Southfield, Mich. – Lawrence Technological University Athletics is proud to announce a new partnership with Athletic Solutions to launch an official Name, Image, and Likeness (NIL) merchandise store for Blue Devil student-athletes. This collaboration marks a new era for Lawrence Technological University Athletics as the department continues to expand its NIL presence and create enhanced opportunities for its student-athletes.
Through this partnership, Blue Devil student-athletes will have the opportunity to opt in to personalized merchandise featuring their name, image, and likeness. Each participating student-athlete will receive a percentage of the profits from the sale of their individual merchandise, with a portion of every purchase going directly back to the athlete. This structure empowers student-athletes to monetize their personal brand while engaging fans, alumni, and supporters in a new and meaningful way.
"This partnership represents a major step forward for LTU Athletics," said [Athletic Director, Mary Ann Meltzer. "We are committed to ensuring our student-athletes have access to the resources and opportunities they need to succeed both on and off the field. The launch of our NIL store is a significant investment in their future and in the continued growth of our department."
The new NIL store provides fans with the opportunity to directly support their favorite Blue Devils by purchasing officially licensed, athlete-specific merchandise. As Lawrence Tech continues to prioritize NIL initiatives, this partnership reinforces the university's commitment to innovation, student-athlete development, and competitive excellence.
The launch of the NIL store signals a strong commitment from LTU Athletics to remain at the forefront of the evolving collegiate athletics landscape while providing meaningful financial opportunities for its student-athletes.
Be sure to check out the all-new NIL store and support your favorite Blue Devils through the link below:
Lawrence Technological University Shop | Collection
For more information on Lawrence Tech Athletics, visit ltuathletics.com.
